SEO on Shopify, Wix, Squarespace and Webflow

A search engine does not care what a site is built on. It asks for a page, reads what comes back, and decides which address that page lives at. So the checks are the same for a store on Shopify and a site on Wix, Squarespace or Webflow as for any other: can the page be reached, is anything telling the search engine to stay away, is there a sitemap, and does each page say which address is its own.

What differs is who decides. On a hosted platform the company that runs it writes part of what a search engine is told, and lets you change the rest through its own settings. Some findings are yours to fix in a minute. Some are the platform's, and no setting changes them. The pages here say which is which for each platform, from that platform's own help.

Nothing here promises a ranking. Nobody can. What can be done is to make sure a search engine is able to reach your pages and read them. After that it is your pages against everyone else's.

Check from outside first. The free checks read any site, whatever it is built on: the page indexing check says whether one address can be listed, the sitemap checker finds the sitemap and reads it, and the AI crawler access check says what the site's robots.txt tells each AI crawler by name. If you are not sure what a site is built on, the platform detector reads it from the page.

The work, done for you. The same audit and the same hours each month are sold for a site on any platform. The SEO services page lists each platform's page, with what that platform does not let you change.

Thinking of moving instead. A move is a larger job than a fix, and search traffic is what it puts at risk. Read how to migrate without losing SEO first, then see platform migrations.