Skip to content

WordPress SEO audit

A one-time, written audit of what stands between a WordPress or WooCommerce site and a search engine. Each finding names the documentation it rests on, the fixes on the WordPress side are done, and each fix is tested again.

In short

  • A written report of what keeps your pages from being found, in the order it matters.
  • Each finding names the page of Google's, Bing's or WordPress's documentation it rests on.
  • The fixes on the WordPress side are part of the job, up to the hours the price includes, and each one is tested again.
  • We ask for read access to Search Console and no more, which is what Google advises you to give.
  • No ranking is promised. Nobody can promise one.

An SEO audit is a one-time job on a WordPress or WooCommerce site. We look at what a search engine meets when it comes to your site, write down what is in its way, fix what can be fixed on the WordPress side, and test each fix again. You get the report, the list of what was changed, and a list of what is left, in order.

It is the technical half of SEO: whether your pages can be reached, read and understood. That half is checkable. A setting is on or off, a page answers or it does not, a tag is there or it is not. The other half is whether your pages are the ones a searcher wants, and no audit settles that.

What we look at

  • Whether your pages can be crawled. What robots.txt tells Google's and Bing's crawlers, and whether a rule is blocking something you want found.
  • Whether they ask to be left out. A noindex in a page or in a header the server sends, and where it comes from. On WordPress the first place to look is one ticked box.
  • What each address answers with. Pages that answer 404 or a server error, redirects that chain or loop, and whether http, https, www and the bare name all end at one site.
  • The address each page asks to be listed under. Canonical links, and the extra addresses WordPress and its plugins make for one piece of content.
  • The sitemap. Whether there is one, whether robots.txt names it, and whether what answers there is a sitemap. See the sitemap WordPress makes by itself.
  • What your pages say about themselves. Titles, descriptions, headings and structured data, as WordPress, your theme and your plugins print them.
  • What the reports say. The page indexing and sitemap reports in Search Console, and Bing Webmaster Tools where it is set up.
  • For a store, what a product page tells a search engine about its price, stock and reviews.

Two of these you can check yourself in a minute, for free: whether a page can be indexed and what your sitemap holds.

What you get

  • A written report. Each finding says what we saw, where, and why it matters, and names the page of documentation it rests on. Google's own advice to anyone buying this kind of work is to ask whether the recommendations come with its official documentation as evidence. Ours do.
  • The fixes, done. What can be put right on the WordPress side is put right as part of the job, up to the hours the price includes. The price and those hours are on this page.
  • Each fix tested again. After a change we ask for the page the way a crawler would and record what it answers now.
  • A list of what is left. Anything that needs more time, a decision from you, or work outside WordPress, in the order we would do it. Work beyond the job is quoted before it starts.

How it works

  1. Step 1: Ask for a free diagnosis

    Send your site's address through the free diagnosis form and say you want an audit. We reply with what we can already see from outside and confirm the price.

  2. Step 2: Give us read access

    We ask for read access to your Search Console property, and an administrator login for the site or a staging copy of it. Read access is all an audit needs. Google's guidance for site owners says the same: give read access at this stage, not write access.

  3. Step 3: We audit and fix

    We work through the list above, fix what the hours allow, and test each fix.

  4. Step 4: You get the report

    The findings, what was changed, what was tested, and what is left.

What it does not cover

  • A ranking, or a figure for traffic. Google's own page on hiring help says it plainly: "No one can guarantee a #1 ranking on Google." We report what we found and what we changed.
  • Writing. The audit can tell you a page has no description or that two pages compete for one search. Writing the words is a separate job.
  • Links, reviews and directory listings. We do not sell them. See WordPress SEO for why.
  • A redesign. If the theme or the structure is the problem, the report says so, and that work gets its own quote. See custom development.
  • Sites that are not on WordPress.

What it costs

  • SEO audit

    $249

    A written audit of how a WordPress or WooCommerce site is found, with the fixes on the WordPress side done and tested again.

    • Every finding with the page of documentation it rests on
    • Up to 2 hours of fixes on the WordPress side
    • Each fix tested again, and reported
    • A list, in order, of what is left
    Start with a free diagnosis

Common questions

Will my site rank higher after the audit?

We cannot promise that, and you should be wary of anyone who does. An audit removes what stands in a search engine's way. What happens next depends on your pages and on everyone else's. If the audit finds that your pages are blocked or asking to be left out, fixing that is the difference between being findable and not.

How long before a fix shows in Google?

Google's guide for site owners says some changes take effect in a few hours and others can take several months, and that it is worth waiting a few weeks before judging whether a change helped. We tell you what was changed and when, so you know what to watch.

Do I need a care plan to have an audit?

No. The audit is a single job and needs no plan.

Why do you need Search Console?

Because it is the only place Google says what it has done with your pages: which are indexed, which are not and why, and whether it could read your sitemap. If you have never set it up, we can do that as part of the job, in your name.

What if the audit finds more than the included hours can fix?

Then the report lists what is left, in order, with a quote for each part. You can stop there, have us do it as a job, or put it on a monthly plan.

Can you audit a WooCommerce store?

Yes. A store adds product pages, category pages and the addresses that filters and variations make, and the audit covers them.

SEO audit, done for you

SEO audit is $249. A written audit, each finding with its source, and up to 2 hours of fixes done and tested again. It starts with a free diagnosis.

Get a free diagnosis