Wix SEO services

This is search work for a site built on Wix. It is sold two ways.

An audit is a one-time job. We look at what a search engine meets when it comes to your site, write down what is in its way, fix what Wix's settings let us fix, and test each fix again. A plan is hours each month, spent on a written list you have agreed to, with a report of what was done.

Either way you buy the work. Google's own page on hiring this kind of help says: "No one can guarantee a #1 ranking on Google." We do not promise one.

Wix writes part of what a search engine is told by itself, and its help documents a setting for most of the rest: whether the site and each page may be indexed, the robots.txt file, canonical tags, redirects, titles, descriptions and structured data. So most findings on a Wix site can be acted on. The ones that cannot are listed further down, each from Wix's own help.

What Wix does by itself

You are not sold any of this, because Wix already does it.

• The server and the certificate. Wix's help says a Wix site has to be hosted and run on Wix's servers, that Wix carries out the software updates itself, and that every Wix site has HTTPS and an SSL certificate at no extra cost. That is why no upkeep is sold on this page.
• The sitemap. Every Wix site has a sitemap index at /sitemap.xml, with a sitemap under it for each kind of page: main pages, blog posts, store products and so on. Wix updates it when the site changes.
• robots.txt. The file answers at /robots.txt. By default it lets search engine bots reach all of the site's pages, and it names the sitemap.
• A canonical tag on every page, which by default names the page's own address.
• A title for every page. By default the home page takes the site's name, and any other page takes its own name followed by the home page's title. The meta description is blank until you write one.
• A redirect when you rename a page. Change a page's URL slug and Wix makes the 301 redirect, for editor pages, Wix Stores products and categories, Wix Bookings services, Online Programs and Wix Events. Wix Blog is the exception: its help says no redirect is made for a blog page, so that one is yours to add. The redirects need an upgraded site with a connected domain.
• Structured data on some pages. Wix adds preset markup to Wix Stores product pages, Wix Bookings service pages, Wix Blog posts and Wix Events pages, and Local Business markup to the home page once the site has a business name and location.
• Word of what changed. On a site with a Premium plan, Wix reports changed pages through IndexNow, a protocol that Bing and some other search engines read.
• Images and delivery. Wix compresses the images you upload, serves the site through a content delivery network and loads images lazily.
• Private pages stay out. Pages behind a password and pages for members only are kept out of search, and so are Wix Blog archive pages.

What we look at

Each of these is a setting or a file Wix's help describes, so each can be read and, where it is wrong, changed.

• Whether the site is published, and where. At a domain of your own, or at the free Wix URL, which has the form siteprefix.wixsite.com/siteaddress. Wix's help says changes show on the live site only after "Publish" is selected. "Save" does not do it.
• The setting for the whole site. "Let search engines index your site", under SEO & GEO in the site's dashboard, then Tools and settings, then SEO Settings. Switched off, it asks search engines to leave the whole site out.
• Pages that ask to be left out. "Let search engines index this page" under a page's SEO basics. "Let search engines index your page(s)" for a whole page type in SEO Settings, which covers every product or every post at once. And a noindex chosen under Robots Meta Tag in a page's Advanced SEO tab.
• Pages behind a password or a sign-in, which Wix keeps out of search by design. The question is whether one of them was meant to be public.
• What robots.txt says, where somebody has changed it in the Robots.txt Editor. The editor has a "Reset to Default" for a file that has gone wrong.
• The address each page asks to be listed under. A canonical tag that was changed by hand. Wix's help warns that a page whose default canonical was changed may drop out of the sitemap.
• The sitemap. Whether what it lists is what the site now has.
• Redirects. The list in the URL Redirect Manager, and addresses that changed with no redirect made, blog posts above all.
• What your pages say about themselves. Title tags and meta descriptions, page by page and by page type, headings, and the structured data on each kind of page, preset and custom.
• What the reports say. The page indexing and sitemaps reports in Search Console, and Bing Webmaster Tools where it is set up. Wix's own Site Inspection report draws on Search Console's URL Inspection tool. We read the source.

Wix's help marks three of these as advanced: editing robots.txt, the robots meta tag and structured data. For each it says Wix Customer Care cannot help with the changes you make.

Three of these checks you can run yourself, for free, whatever the site is built on: whether a page can be indexed, what your sitemap holds and what your robots.txt allows. If the site is missing from Google altogether, start with Wix site not showing up on Google.

What Wix does not let you change

Each line is from Wix's help center, read in October 2026.

• Where the site runs. Wix's help says a Wix site cannot be run on another host. What an audit would change on a server is Wix's to change.
• Server files. Wix does not support .htaccess files. A redirect is made in the URL Redirect Manager, and nowhere else.
• Security headers. Wix's help says they cannot be added or customized, by code or any other way, outside its Wix Studio enterprise solution.
• The certificate. It cannot be switched off for a Wix site.
• The www. Wix's help says that, generally speaking, the www cannot be removed from a custom domain's address. A visitor who leaves it out still arrives, and the address in their browser changes to the www form.
• Some redirects. The URL Redirect Manager holds at most 5,000 redirects for a site. It cannot redirect from the home page, or from an address with a # in it. A group redirect cannot send a group of pages to one page. And redirects only work with a custom domain, so a site on the free Wix URL has none.
• The prefix in a blog post's address. A post sits under /post/. Wix's help says that prefix can be renamed but not removed entirely, and it cannot be the same word as the blog page's own. The product-page prefix on Wix Stores products can be customized the same way, in SEO Settings.
• Parts of the sitemap. The "Priority" and "Frequency" values in it cannot be changed, and a video sitemap cannot be added.
• How structured data is written. Wix accepts JSON-LD only, under 7,000 characters, and up to five markups on a page. The default markup for main pages cannot be customized as a group in SEO Settings. It is added page by page.
• What goes in the head of a page. A page's additional tags take link, meta and comment tags only, up to 2,000 characters, with no scripts. A second title tag or meta description is refused, because Wix writes those itself.
• Lazy loading of images. Wix's help says it cannot be turned off.
• One page taken offline. Unpublishing is for the whole site only. A single page is kept out of search with its indexing toggle.

When an audit finds something that falls on this list, the report says so in those words: a finding you cannot act on from inside Wix. It then says what, if anything, can be done beside it. We do not sell a fix for it.

Some of what is on this page depends on your plan. Wix's help says that connecting a domain of your own needs an upgraded site, that connecting to Google Search Console through Wix needs a Premium plan and a connected domain, and that IndexNow comes with a Premium plan. A free site can still be crawled and indexed: Wix's help says so, whether the site is upgraded or not. Where a finding depends on your plan, the report says which.

What you get

From an audit:

• A written report. Each finding says what we saw, where, and why it matters, and names the page of Google's, Bing's or Wix's documentation it rests on. Google's advice to anyone buying this work is to ask whether the recommendations cite its official documentation as evidence. Ours do.
• The fixes, done. What Wix's settings allow is put right as part of the job, up to the hours the price includes.
• Each fix tested again. After a change is published we ask for the page the way a crawler would and record what it answers now.
• A list of what is left. Anything that needs more time or a decision from you, and anything Wix does not let you change, marked as that.

From a plan:

• The hours, spent on the list. In the order agreed, usually from an audit.
• A report every month. What was done, what was tested, and what Google's and Bing's own reports show, each figure with the day it was read.
• An honest end. When the list has nothing left on it that is worth your money, we say so. Plans are month to month.

The prices and the hours each includes are on this page.

How it works

What we need

• Read access to Search Console. Google's advice to site owners about an audit is to grant read access only, and no write access at that stage. You add us as a user under Settings, Users and permissions, and you stay the owner. One thing stays yours: Google says only an owner can submit a sitemap in the Sitemaps report. Wix already names the sitemap in robots.txt, and its help says it submits the sitemap to Google when you connect through its SEO Setup Checklist.
• A collaborator's place on the site. Wix's help gives the steps: under Roles & Permissions in the site's dashboard, select "Invite Collaborators", enter the email address we give you, tick a role, and select "Send Invites". We accept from that email with a Wix account of our own. The role is yours to choose. Wix describes the Website Manager role as one that can manage, edit and publish the site but cannot manage billing, or delete, duplicate or transfer the site. Wix's help says a Wix site has one free collaborator seat by default, and more after an upgrade. When the job is done you remove us on the same page.
• If Search Console was never set up, you connect it, in your own Google account, and we walk you through it. Wix's own route is the SEO Setup Checklist, under SEO & GEO, Tools and settings, which ends in a "Connect to Google" button. Wix's help says only the site's owner and admin collaborators can open the checklist. The other route is Google's HTML tag, pasted under Site Verification in the same place. Wix's help says either route needs an upgraded site with a connected domain.

We never ask for the password to your Wix account or your Google account.

What it does not cover

• A ranking, a position or a figure for traffic.
• Links, reviews written or rewarded, articles by volume, listings in bulk. We do not sell them. Each is against a search engine's published policy or the FTC's rule on reviews, or is something no search engine documents as working. Google's advice to site owners is that you should never have to link to the people doing your SEO. WordPress SEO services gives the source for each.
• Ads. This is work on what a search engine finds without being paid.
• Design work beyond what a fix needs. If the structure of the site is the problem, the report says so, and that work is quoted on its own.
• Upkeep. Wix runs its own hosting, software updates and certificate. There is nothing there for us to look after, and we do not sell a plan for it.
• A move. If what you need is something Wix does not let you change, moving the site is a separate job, quoted in writing after a free assessment: Wix to WordPress migration. The report states the limit. Whether to move is your decision.

If your business serves customers in one area, being found on Google Maps is its own work: see local SEO. Being found by AI assistants is covered under AI search optimization.

The same audit and the same hours are sold for a site on any platform: see SEO services.