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WooCommerce failed orders calculator

What your store did not collect from orders that were started and never paid, worked out from your own order counts and average order value.

The same stretch of time for every figure below. Thirty days is a fair sample.

In WooCommerce, the orders marked Processing or Completed in that time.

The orders marked Failed or Pending payment in the same time.

In US dollars: what the paid orders came to, divided by how many there were.

The estimate

Fill in the unpaid orders and the average order value.

Where to find the figures

WooCommerce gives every order a status. An order a customer began and did not pay for is left as Pending payment, or marked Failed when the payment provider refused it. Open the list of orders in the WordPress admin, filter it by each status, and count the orders in the days you are measuring.

Orders that were paid are the ones marked Processing or Completed. Your average order value is what those came to, divided by how many there were.

How it is worked out

The calculator multiplies the orders that were started and not paid by your average order value. It also says what share of all the orders customers began those were. Every figure is yours, and nothing you type is sent to us.

What the figure leaves out

  • It can be too high. A customer whose card was refused often tries again and succeeds. That leaves one failed order and one paid order for the same sale.
  • It can be too low. A customer who left before pressing the button to pay made no order at all, so they are not in either count.
  • Some failure is normal. Cards are declined for reasons that have nothing to do with your store. A share that has risen, or that is high on one payment method only, is what points to a fault.

If the share has jumped

A sudden rise usually has one cause: an update, a changed setting at the payment provider, or a plugin conflict on the checkout page. Start with WooCommerce payment gateway errors and WooCommerce checkout not working.

Common questions

What share of failed orders is normal?
There is no figure that fits every store: it depends on what you sell, where your customers are and which payment methods you offer. Compare your own store with itself. Measure the same number of days a month ago, or before a change you made, and see which way it moved.
Does WooCommerce tell me why a payment failed?
Often, yes. Open a failed order and read its order notes: the payment plugin usually records what the provider answered. Your payment provider's own dashboard has the same payment with its reason.
Are abandoned carts counted here?
No. An abandoned cart is a visitor who never reached the point of placing an order, so WooCommerce has no order for them. This counts only orders that were placed and not paid.

Is checkout failing right now?

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