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Care plan margin calculator for agencies

What your agency keeps each month from the care plans it sells: what clients pay, less what the work costs you, for one site and for all of them.

In US dollars.

Leave it empty if you do all of the work yourself.

What you keep

Fill in how many sites, and what you charge for one.

How it is worked out

What one site costs you each month is what you pay someone else to do the work, plus your own hours on it at what an hour of your time costs. The calculator takes that from what the client pays, and multiplies what is left by the number of sites.

Every figure is yours. Nothing you type is sent to us.

Counting your own time honestly

The figure agencies most often leave out is their own time. Count the hours a site takes in an ordinary month: running updates and checking the site afterwards, answering the client, and the small changes the plan includes. For what an hour costs, use what you pay the person who does it, or what you would bill that hour for if it were free for client work.

A plan that looks profitable at zero hours and loses money at two is priced for the month in which nothing happens.

Doing the work, or having it done

If you do every site yourselves, leave the first cost empty and fill in your hours. If someone does the work for you under your name, put what they charge and count only the hours you still spend, which are mostly talking to the client. Try both and compare what is left.

The button under that field fills in what we charge an agency for the number of sites you entered. It is read from our price list, where the full terms are.

Common questions

What should an agency charge for a care plan?
Enough that the plan still pays in a month when a site needs real work. Work out the cost of one site in a bad month, not an average one, and price above it. What other agencies charge matters less than what the plan costs you to keep.
Should I count the tools I pay for?
Yes. Add what you pay each month for backup, monitoring and security tools, divide it by the number of sites they cover, and include it in what one site costs you.
Is a higher margin always better?
Only if the client stays. A plan that leaves a large share because little is done for the site is the one a client cancels after the first problem. The figure to watch is what you keep over a year, across every site.

Want the work done under your name?

Tell us how many sites you look after. We reply with what it would cost and how the work reaches us.

Talk to us about your sites