Website downtime cost calculator

How it is worked out

The calculator divides what the site brings in over a month by the hours in which it earns, which gives what an average earning hour is worth. It multiplies that by the hours the site was down.

• A site that earns at all hours has 730 earning hours in an average month.
• A business open 8 hours a day, 5 days a week has about 173.

Every figure is yours. The calculator supplies none of its own, and nothing you type is sent to us.

What the figure leaves out

It is an estimate of sales not made during the outage, and it can be wrong in both directions.

• It can be too high. Some customers who found the site down came back later and bought anyway.
• It can be too low. It counts an average hour. An outage during a sale, or at your busiest time of day, costs more than an average one.
• It does not count the time spent getting the site back, advertising that sent visitors to a page that did not load, or customers who did not return.

Finding how long the site was down

An uptime monitor records it to the minute. Without one, your host's status page or support team may be able to tell you, and the time of the last order before the outage and the first one after gives a fair guess for a store.

If the site is down now, the error fixes cover the messages you are most likely to be looking at. Uptime monitoring is part of every care plan in our WordPress maintenance service.