WordPress design and development

This page is for when you want pages designed and built in WordPress. That can be a new site, a redesign of one that has aged, a single landing page, or the product and checkout pages of a WooCommerce store.

We do not sell this as a package. There is no set price for "a website" and no page count on a menu. A small job is sold as developer time, by the hour, in blocks. A larger one gets a written quote. Either way, you have the quote before work starts.

Who it is for, and who it is not

Design and development fits when the pages themselves are the job: they do not exist yet, or they exist and need to be made again. The four cases above are the kind. You know which pages you need, and you can supply what goes on them.

A different page fits better in these cases.

• You already have a finished design in Figma. Figma to WordPress builds a site from the file, with a quote of its own. It builds what the file shows and does not design it.
• Your site is on another platform, and you want it on WordPress. That is a platform migration. It is quoted in writing after a free assessment, and the old addresses are redirected to the new ones.
• You like the site and want small changes. New text, a replaced image or a menu item are website edits. On a care plan they come out of the monthly time.
• You want the site to do something new, not look new. A plugin, a custom block or a link to another system is custom development.
• The pages you have must work for people who use a keyboard or a screen reader. An accessibility audit checks them against WCAG 2.2 and says what would fix each problem.
• A store has to do something new. A change to how the checkout works, a way to pay or ship, or a link to stock or accounting software is WooCommerce development.
• Something is broken. See the one-time fix, or emergency support if the site is down.
• The site is slow, and that is the reason for the redesign. Speed optimization measures the pages you name before the work and after it.
• You are not sure what you need. Consulting is for the question that comes before the job.

You may be able to do part of it yourself. A change of colors or spacing can be a few CSS rules, and a change of page builder can be done gradually. The section "Before you buy" below links the guides.

What you get

• A quote for your job, not a package. What gets built is what the quote says.
• The cost known first. A small job is quoted in hours. A larger one, such as a full site, gets a written quote. In both cases you have it before work starts.
• Nothing started without your yes. Work starts only after you have the quote and agree to it.
• The hourly price, which is shown on this page.

It is sold the same way as custom development and consulting: as developer time. What differs is the work. Here it is pages, designed and built.

How it works

What we need from you to start

The contact form asks for your name, an email address and your message. We reply by email. In the message, give what you can of these, and say what is missing:

• a list of the pages you need
• whether there is a site already, and its address
• one or two sites you like the look of
• your logo and brand colors, if you have them
• the text for each page, or at least notes
• whether the site gets search traffic now. If it does, ask for redirects to be part of the quote.
• your deadline, if there is one

What it does not cover

• A package or a launch date. Neither is promised on this page. What gets built is what the quote says.
• Your words, photos and logo. Plan to supply them, and tell us in your message what you have and what you lack.
• Hosting and a domain name. You buy those yourself.
• Upkeep after launch. Updates, backups and monitoring are a care plan. See WordPress maintenance.
• Rankings. We do not promise them, for a new site or a redesigned one.
• Moving content from another platform. Carrying a site's content across and redirecting its addresses is a platform migration.

Before you buy: do it yourself, or check first

Each of these is free, and several may make the job smaller.

• WordPress launch checklist. What to check before a new or rebuilt site opens to the public: content, settings, accounts, security, speed, search, forms and email. Useful whoever builds the site.
• How to migrate a website without losing SEO. Rankings are lost when addresses change and nothing tells search engines where each one went. Read it before a redesign that changes page addresses.
• Redirect map builder. Turns a list of old and new addresses into 301 redirect rules. Built in your browser.
• How to add custom CSS to WordPress. If what you want is different colors, type or spacing, a few rules may do it without a redesign.
• How to switch from Elementor to the block editor. Neither Elementor nor WordPress has a converter, so the move is a rebuild, page by page. It can be done gradually while the site stays live.
• Platform and theme detector. Give the address of a site you like and see the platform it runs on. For a WordPress site, also its theme's folder and its page builder.
• What WordPress maintenance costs. What the upkeep costs once the site is live, and the three ways to pay for it.

Everything on moving a site is listed under moving a WordPress site or changing platform.